In late October, Toronto startup Feast announced that it had delivered its last meal, noting that it would reveal its next steps at a later date. It seems that day has now arrived with the news that the company, once a predominantly app-based food delivery service, is now focusing on vending machines.
Starting March 1st, 2016, the startup expects to stock its healthy lunches in technologically advanced machines that feature touch screens and robotic arms. The first vending machines, says Feast, will be located in Toronto’s PATH system of underground pedestrian tunnels.
The new direction doesn’t totally eschew its old mobile-first business model, however.
“We love technology here at Feast. Specifically when it is used in ways that make life easier,” the company writes in its announcement post.
“We plan on adapting our app to give people some great features. First, we’ll have some simple stuff like rewarding loyal customers. Then we want to have some great features like checking inventory in various kiosks and ordering ahead to set your meal aside. We want to have some nice ways for people to interact with us and keep them moving about their day seamlessly.”