Apple’s ‘Designed by Apple In California’ book now available in Canada, pricing starts at $279

Apple recently unveiled its “Designed by Apple In California” that book and promises to tell “the Story of design at Apple.”

Originally only available in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the United States, “Designed by Apple In California” is now available to Canadians. There are two sizes to select, small or large, with the book costing $279 and $399 CAD, respectively.

This is a 300-page tribute to Apple’s last 20 years of product design, which includes over 450 pictures and detailed descriptions of the iMac, MacBook, Apple Pencil, iPad, iPad, and the iPhone. The pictures were taken by American photographer Andrew Zuckerman and is dedicated to Steve Jobs.

Jony Ive, Apple’s chief design officer, said, “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

[source] Apple Canada [/source]