Samsung to reportedly unveil Galaxy S8 at upcoming New York City event

In a break with tradition, a new rumour suggests Samsung may announce its next flagship device, the Galaxy S8, at a dedicated event in New York City, not Mobile World Congress as it has done over the past number of years.

According to a Korean website sourced by SamMobile, which says the information comes courtesy of global strategy meeting underway at Samsung’s headquarters in Seoul, South Korea, the company plans to move the announcement so that it can work with external agencies to recover consumer confidence in its mobile products following the disastrous Note 7 recall.

Ironically, DJ Koh, Samsung’s mobile head, spoke about the importance of minimizing leaks during the conference.

Whenever and wherever Samsung announces the S8, the company is expected to follow its usual release cadence, with the device likely to hit store shelves sometime in March.