Google Canada and the Canada Media Fund announce partnership to promote homegrown content


The Canada Media Fund (CMF) has created a partnership with Google Canada in support of original Canadian content.

The collaboration will see CMF partner with Google Canada to create a YouTube channel dedicated to showcasing original Canadian films. Through the channel, the CMF will create an online hub for Canadian film, television, and talent.

The channel will be managed by BBTV and Deluxe Toronto will oversee the digitization of the catalogue. The channel will also serve as a chance for the CMF to test out new business models for catalogue content while generating demand for Canadian entertainment around the world.

“This is Canada’s industry working together to bring back cherished and valuable content for Canadians and the world to enjoy — on all platforms, anytime, anywhere,” says Valerie Creighton, president and CEO of CMF, in a statement.

“With the support of Canada’s audiovisual industry, the CMF is uniquely positioned to lead this innovative and forward-thinking project that both connects us to our past and builds a legacy for tomorrow.”

Canadians have often been accused in the past of being culturally passive. These discussions have ramped up in the past few years as foreign-owned video streaming services such as Netflix and Amazon Prime Video have become some of the most popular sources of content for Canadians.

The YouTube channel will offer classic Canadian films from both the big and small screen dating back to 1995.

[source]Canada Media Fund[/source]