Torstar has hired John Boynton as its new president, CEO and publisher of the Toronto Star.
Boynton was most recently with rewards marketing firm Aimia as its CMO and previously spent most of his career at Rogers in various positions, including EVP and CMO. Boynton departed Rogers in 2014 when Guy Laurence took over as CEO and implemented his Rogers 3.0 plan.
“We are very pleased John Boynton has agreed to serve as president and chief executive officer of Torstar and publisher of the Toronto Star,” said John Honderich, chair of the board of Torstar. “John is a proven strategic leader and a turnaround specialist with a unique blend of marketing and advertising experience that will benefit both Torstar’s newspapers and its digital businesses.”
“Torstar is a trusted and iconic Canadian company with an impressive group of skilled employees, content, customers, advertisers and data,” said Boynton. “I am excited to be part of the future and hope to lead a fantastic team to a new chapter in leveraging these assets in new ways to drive new growth.”
Boynton will start his role at Torstar effective March 31st, 2017.
Source: Toronto Star