Canada’s telecom watchdog has released its annual Communications Monitoring report, revealing some shifting trends in Canada audio-video consumption.
Right off the bat, it’s clear that internet music streaming is steadily on the rise:
- 26 percent of Canadians listen to podcasts; up from 22 percent in 2015
- 55 percent of Canadians stream music videos on YouTube; the same as in 2015
- 27 percent of Canadians stream personalized online music services, like Spotify; up from 22 percent
- 22 percent of Canadians stream; down from 23 percent in 2015
- Revenues from internet-based video services also grew an average of 17.8 percent between 2015 and 2016. Approximately $2 billion CAD was generated by these video services.
IPTV revenues also increased by 14.8 percent between 2015 and 2016. Approximately $1.795 million was generated by IPTV sources in 2016.
IPTV subscriptions also increased to 22 percent of the broadcasting sector in 2016, compared to 19 percent in 2015.
Canadians have also continued their adoption of internet television services, which the CRTC defined as “watching or streaming television programs or clips available over the internet,”
According to the report, 59 percent of Anglophone Canadians adopted internet tv in 2016 (compared to 57 percent in 2015), while 51 percent of Francophone Canadians adopted internet tv in 2016 (compared to 49 percent in 2015).
The report also revealed that Canadians aged 18 and older now watch an average of 3.1 hours of internet tv every week, compared to 0.5 hours per week in 2010.
Additionally, 50 percent of Anglophone Canadians and 22 percent of Francophone Canadians adopted Netflix in 2016, compared to 47 percent and 19 percent respectively in 2015.
Interestingly enough, fewer Canadians are watching traditional television. The report stated that 26.6 percent of all Canadians are watching traditional television compared to 27.2 percent in 2015.
However, Canadians aged 65-and-older, who are watching 1.9 percent more traditional television than in 2015.
The CRTC will be releasing its telecom report on November 9th, 2017.