The world’s most downloaded iPhone app isn’t a social media one

Tik Tok

iPhone users sure do like music and selfies.

A new report from app analytics firm Sensor Tower reveals that for the first quarter of 2018, the most downloaded app on iPhone was Chinese music platform and social network Douyin (known outside of China as Tik Tok).

The app, developed by Beijing-based Bytedance and launched in late 2016, lets users create short ‘musical selfies’ that can be enhanced with various effects.

According to Sensor Tower, Tik Tok was downloaded over 45 million times on iPhones around the world, surpassing download figures for Facebook’s various social media apps.

After Tik Tok, the most downloaded apps on the worldwide App Store were PUBG Mobile, YouTube, Whatsapp and Facebook Messenger.

Source: Sensor Tower Via: Quartz