South Korean electronics giant LG used CES 2019 in Las Vegas to unveil the ‘Signature OLED TV R,’ a television with a rollable display.
David Vanderwaal, LG Electronics USA’s senior vice president of marketing, said that the device combines “the world’s best TV engineering and design into a home entertainment marvel.
What Science Fiction directors imagined decades ago, is now reality, LG introduces the LG SIGNATURE OLED TV R – “Rollable” – OLED TV. #CES2019 #LGCES2019 #LGOLEDTV pic.twitter.com/LyVr9ZqL8Y
— LG Electronics (@LGUS) January 7, 2019
Not only is it possible for viewers to consume content in a traditional television form factor, the Signature OLED TV R also provides users with access to ‘Line View,’ which stows away most of the television’s display and presents five modes of use, including ‘Music,’ ‘Clock,’ ‘Frame,’ ‘Mood’ and ‘Home Dashboard.’
In the Music mode, for example, users have access to basic playback controls, while the Clock mode shows the current date, time and weather conditions.
Additionally, the Signature’s ‘Zero View’ configuration retracts the entire television’s display, transforming the Signature OLED TV R into what amounts to a fairly powerful speaker system thanks to a 4.2-channel, 100W, front-firing, Dolby Atmos soundbar built into the device’s aluminum and wood body.