LG ditching G series brand, will bring back glory of ‘Chocolate’ phones: report [Update]

LG's Chocolate phones launched in the early 2000s

It looks like news of LG ditching its ‘G’ series brand is back once again.

Reports from The Korea Herald and Naver indicate that LG has plans to stop using the G series branding with its future handsets. The news suggests that LG will give each model its own name focused on what’s special about that specific phone. Further, the South Korean company is rumoured to be looking to “reproduce the glory of its Chocolate phone.”

Additionally, this might affect LG’s unannounced G9 ThinQ flagship. It’s currently unknown what LG will call this unannounced smartphone. The G9 is rumoured to feature a Snapdragon 765 chipset instead of a Snapdragon 865.

LG confirmed the brand decision in South Korea, but there’s no word of how the phone will be marketed globally.

Source: Naver, Korea Herald Via: 9to5Google

Update:03/30/2020: LG provided a statement to Droid-Life, though it didn’t provide much of an explanation about anything.

For eight generations, the LG G Series has introduced bleeding-edge technology to consumers around the world. From super-wide-angle cameras to flexible displays to high-fidelity audio and the Quad DAC to 1440p displays, the G Series has consistently been at the forefront of smartphone innovation since 2012. We look forward to sharing more details soon.