Amazon introduces 72-hour delay for user reviews to combat internet trolls

As a result of review bombings, Amazon Prime Video now institutes a 72-hour delay on reviews

The first two episodes of Amazon Prime Video’s The Lord of the Rings: Rings of Power have finally premiered. While the TV show has been well-received by critics, Amazon has faced an onslaught of internet trolls “review bombing” the series.

In an attempt to counteract reviews from bad actors, Amazon has added a new delay on user reviews in order to evaluate them. This way, the company hopes to weed out genuine and constructive reviews, mitigating those made by bots, trolls and other malicious users.

This practice is reported to have launched quietly alongside the premiere of Prime Video’s A League of Their Own. However, following the two-episode premiere of Rings of Power, Amazon confirmed the existence of the review delay.

Aside from Amazon Prime Video’s own reviews, Ring of Power has faced negative reviews made by trolls on other platforms. For example, Rotten Tomatoes shows a respectable 84 percent rating from critics but a surprisingly low 39 percent from users. Delving into the content of the low reviews paints a picture of internet trolls intentionally providing negative reviews. Many are purely based on the show’s focus on a female protagonist and cast that includes people of colour.

This is far from the first series or film to face review bombings. While Rotten Tomatoes continues to suffer from negative reviews and trolls, Amazon’s new review policy appears to be working to some extent. A League of Their Own shows 80 percent of user ratings with five stars and 14 percent with one star, averaging 4.3 out of 5 stars on the platform. The first user reviews for Rings of Power should be rolling out soon on Prime Video.

Despite internet trolls attempting to bring the TV show now, Prime Video recently revealed that 25 million global viewers tuned into the premiere of Rings of Power in the first 24 hours.

Image credit: Amazon Prime Video

Via: Variety