Spotify launches GLOW program celebrating the 2SLGBTIA+ community

The program is partnering with artists like Sam Smith and Tove Lo

Spotify is launching GLOW a new global music program created to celebrate the 2SLGBTIA+ community.

The program is supported by the Creator Equity Fund, which is used to foster equity in the audio space alongside programs like EQUAL and Frequency:

  • The GLOW Hub, a dedicated space on Spotify to highlight audio offerings of 2SLGBTIA+ voices for queer and ally users
  • Global Flagship Playlist, GLOW, which will be refreshed monthly and highlight tracks by 2SLGBTIA+ artists
  • A 360 program providing editorial and partnership capabilities, marketing support, and charitable components

To launch GLOW, Spotify is partnering with 2SLGBTIA+ artists like Arlo Parks, Bruses, Jean Seizure, Joesef, Leland, Liniker, Natalia Lacunza, Pabllo Vittar, Sam Smith, Tove Lo, and Villano Antillano.